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 KENDRA SCOTT ACCESSORY
 DESIGN CONTEST



In a semester long class done in collaboration with Kendra Scott, this project explored bringing a new product to life for the brand and everything that goes into making it possible.



Deliverables: 

1. Complete Rendering of our product using Rhino3d.
2. Extensive research into the brand and customer done through focus groups, surverys totalling 100+ responses and archive tours of Kendra Scott.
3. Visual marketing for the product that was done through promotional tik toks, newsletters, and an in store display/store layout.
4. Physical 3d rendering done in part with Rhino3d to bring this product off screen and into reality, used throughout promotional video.
5. Design process that had five fully rendered options to present to actual designers at Kendra Scott to recieve thier input and incorporate this into the final ring.

6. Extensive and cohesive presentation detailing the entire process and presented to Kendra Scott and others in leadership at her brand (presentation below!).

Promotional Video made for our final presentaion




(Hover over a slide to pause on it!)